Output details

Marketing modernity: Victorian Popular Shows and Early Cinema

This monograph was the output of eight years of research in numerous local and national archives, public and private collections across the UK. The research also included an extensive survey of the local, national, and trade presses for various entertainments, including magic lantern, fairground and film industries in the period 1850-1914. This survey underpins the book’s central theses, which concern the long-term development of popular shows in Victorian and Edwardian Britain. In addition, an extended period of viewing little-known, unreleased 16mm films at the National Film and Television Archive was necessary in order to support conclusions concerning early film shows.