Output details
34 - Art and Design: History, Practice and Theory
University of Plymouth
Schleichende Werbung und Schnelle Avantgarde
This exhibition at the Kunsthalle Vienna represented the major output of the three-year HERA funded research project TEF: Technology Exchange and Flow: Artistic Media Practices and Commercial Application. It brought together the key research by Punt as an aggregate of the findings of the whole TEF research team into a single interaction with the audiences at the Kunsthalle. Punt’s contribution to this research project and its outcomes are; the concept development, grant application and the subsequent management, reporting and delivery of the whole CRP. His individual contribution was doctoral research supervision on embodiment and the avant-garde in advertising films, and to personally revisit the audio-visual (AV) history of television to explore a shared ‘technological imaginary’ between artists and advertisers. His contributions to the exhibition include its underlying concept and the presentation of content to provide evidence in a publicly accessible form, which reveals that the continuity between cinema and television is not shaped by a realist imperative but by a subversive fascination with dematerialisation. Evidence for this is found in the fellowship of AV images presented in the exhibition along with exemplary extracts from broadcast television that reveal the legacy of a fascination with the semi-material, a key driver of both cinema and television. This high concept exhibition drew responses from the audience in a collaborative reconfiguration of the evidence using tablets, forming the basis for further research outputs. The exhibition was contextualised by other events coordinated and delivered by the research project partners and associates.
The catalogue introduction by Punt presents the whole project and the article ‘Start Playing’ some of his own findings in relation to audience and KE. The findings of the HERA/TEF project were further manifest in an additionally HERA funded knowledge exchange event in Hilversum and Amsterdam April 19/20 2013.
