Output details
19 - Business and Management Studies
University of Bedfordshire
Article title
The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view
Type
D - Journal article
Title of journal
Industrial Marketing Management
Article number
-
Volume number
39
Issue number
2
First page of article
317
ISSN of journal
00198501
Year of publication
2010
URL
-
Number of additional authors
2
Additional information
-
Interdisciplinary
-
Cross-referral requested
-
Research group
B - Business and Information Systems Research Centre
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-
