Output details

19 - Business and Management Studies

Output 9 of 47 in the submission

Article title

Branding in UK banks and building societies: a relationship approach

Type

D - Journal article

DOI

Title of journal

Journal of Strategic Marketing

Article number

Volume number

Issue number

First page of article

ISSN of journal

0965-254X

Year of publication

2011

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

M - Centre for Advances in Marketing

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract