Output details
19 - Business and Management Studies
Cardiff University
Article title
An analytical framework for evaluating the value of enhanced customisation: an integrated operations-marketing perspective
Type
D - Journal article
Title of journal
International Journal of Production Research
Article number
-
Volume number
49
Issue number
19
First page of article
5779
ISSN of journal
0020-7543
Year of publication
2011
Number of additional authors
1
Additional information
-
Interdisciplinary
-
Cross-referral requested
-
Research group
None
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-
