Output details
11 - Computer Science and Informatics
University of Aberdeen
Buy Now and Match Later : Impact of Posterior Price Matching on Profit with Strategic Consumers
<27>This paper appears in one of the most influential journal in Operations Management and substantially extends the paper that won the prestigious Decision Sciences Best Analytical Award, November 2008 (out of more than 100 contestants). We provide a computational model of posterior price matching, a seller marketing policy. The paper answers the questions of how such a policy will affect consumer buying behaviour, pricing, sellers’ inventory decisions and buyers’ and sellers’ payoffs. The research offers significant managerial insights for service management, specifically with respect to strategic consumer behaviour.