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Output details

19 - Business and Management Studies

Output 160 of 330 in the submission

Article title

It's the Mind-Set That Matters : The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors

Type

D - Journal article

DOI

Title of journal

Journal of Marketing Research

Article number

Volume number

Issue number

First page of article

472

ISSN of journal

0022-2437

Year of publication

2011

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

D - Marketing and Operations Management

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract