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Output details

19 - Business and Management Studies

Output 194 of 330 in the submission

Article title

More Than Words : The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates

Type

D - Journal article

DOI

Title of journal

Journal of Marketing

Article number

Volume number

Issue number

First page of article

ISSN of journal

0022-2429

Year of publication

2013

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

D - Marketing and Operations Management

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract