Output details
11 - Computer Science and Informatics
Birkbeck College
Article title
Presentation bias is significant in determining user preference for search results-A user study
Type
D - Journal article
Title of journal
Journal of the American Society for Information Science and Technology
Article number
-
Volume number
60
Issue number
1
First page of article
135
ISSN of journal
15322890
Year of publication
2009
URL
-
Number of additional authors
3
Additional information
<17> Understanding how users interact with search engine results and what biases they have when doing so can inform improvement of the ranking and presentation of search results. It can also have an impact on the presentation and ranking of sponsored results. This paper shows that when the top-10 results are reordered in various ways, users prefer the original results only slightly. The paper is part of ongoing research carried out by Levene in collaboration with Bar-Ilan on comparison of search engines and analysis of search engine results.
Interdisciplinary
-
Cross-referral requested
-
Research group
B - Information Management and Web Technologies
Citation count
11
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-
