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Output details

19 - Business and Management Studies

Output 5 of 32 in the submission

Article title

Buy, boycott or blog: Exploring online consumer power to share, discuss and distribute controversial advertising messages

Type

D - Journal article

DOI

Title of journal

European Journal of Marketing

Article number

Volume number

Issue number

3/4

First page of article

387

ISSN of journal

0309-0566

Year of publication

2012

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract