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Output details

19 - Business and Management Studies

Output 44 of 262 in the submission

Article title

Consumer-Based Brand Equity and Firm Risk

Type

D - Journal article

DOI

Title of journal

Journal of Marketing

Article number

Volume number

Issue number

First page of article

ISSN of journal

00222429

Year of publication

2009

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract