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Output details

19 - Business and Management Studies

Output 35 of 156 in the submission

Article title

Conceptualising market orientation in non-profit organisations: definition, performance, and preliminary construction of a scale

Type

D - Journal article

DOI

Title of journal

Journal of Marketing Management

Article number

Volume number

Issue number

5-6

First page of article

548

ISSN of journal

1472-1376

Year of publication

2010

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

H - Business Innovation and Growth

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract