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Output details

19 - Business and Management Studies

Output 17 of 24 in the submission

Chapter title

Musings from Miles: what Miles Davis can tell us about music and marketing

Type

C - Chapter in book

DOI

Publisher of book

Routledge

Book title

Marketing the Arts: a Fresh Approach

ISBN of book

978-0415496865

Year of publication

2010

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract