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Output details

19 - Business and Management Studies

Output 6 of 53 in the submission

Article title

Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability

Type

D - Journal article

DOI

Title of journal

Journal of Marketing Management

Article number

Volume number

Issue number

7-8

First page of article

825

ISSN of journal

0267-257X

Year of publication

2008

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract