Output details
19 - Business and Management Studies
University of Bradford
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Output 0 of 0 in the submission
Article title
Motivating employees to "live the brand": a comparative case study of employer brand attractiveness within the firm
Type
D - Journal article
Title of journal
Journal of Marketing Management
Article number
-
Volume number
25
Issue number
9-10
First page of article
893
ISSN of journal
1472-1376
Year of publication
2009
URL
-
Number of additional authors
1
Additional information
-
Interdisciplinary
-
Cross-referral requested
-
Research group
A - Centre for Research in Organisations and Work (CROW)
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-