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Output details

35 - Music, Drama, Dance and Performing Arts

Aberystwyth University

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Output 20 of 100 in the submission

Article title

Cysylltu Methodolegau Ymchwil Academaidd i weithgareddau busnes: Cynulleidfaoedd ifanc, cynhyrchu ym myd teledu a Phartneriaeth Trosglwyddo Gwybodaeth (KTP)

Type

D - Journal article

DOI

Title of journal

Cyfrwng

Article number

Volume number

Issue number

First page of article

ISSN of journal

1742-9234

Year of publication

2012

URL

Number of additional authors

Additional information

Interdisciplinary

Yes

Cross-referral requested

36 - Communication, Cultural and Media Studies, Library and Information Management

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

Yes

English abstract

This article discusses the first phase of a KTP which focuses on media choices of children between 7 and 13 years old. By placing the work of production company Boomerang+ in the context of academic research and established methodologies for fieldwork with children, the work of designing and implementing an online questionnaire is discussed in detail. Interesting points for discussion associated with the ‘tweens’ as a target audience are the patterns of use of multimedia, brand recognition, gender, age and language (Welsh /English) choices, form and content. The article also considers the effects of academic research in a commercial context.<br/>