Output details
19 - Business and Management Studies
University of Northumbria at Newcastle
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Output 0 of 0 in the submission
Article title
Building customer loyalty in online retailing: the role of relationship quality
Type
D - Journal article
Title of journal
Journal of Marketing Management
Article number
-
Volume number
29
Issue number
3-4
First page of article
494
ISSN of journal
0267-257X
Year of publication
2013
Number of additional authors
2
Additional information
Findings from this paper were originally presented at the leading European Marketing Academy Conference. From a relationship marketing perspective, the paper helps the practitioners to better understand the “service industry-specific” and “service provider specific” variables in developing loyalty over the Internet in the absence of direct human contact.
Interdisciplinary
-
Cross-referral requested
-
Research group
None
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-
