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Output details

19 - Business and Management Studies

Output 44 of 107 in the submission

Article title

In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ: Affirming Andrew Ehrenberg's Principles

Type

D - Journal article

DOI

Title of journal

Journal of Advertising Research

Article number

Volume number

Issue number

First page of article

252

ISSN of journal

0021-8499

Year of publication

2012

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract