Output details

19 - Business and Management Studies

Output 24 of 111 in the submission

Article title

Deconstructing the meerkat: fabular anthropomorphism, popular culture, and the market

Type

D - Journal article

DOI

Title of journal

Journal of Marketing Management

Article number

Volume number

Online onl

Issue number

First page of article

ISSN of journal

0267-257X

Year of publication

2013

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract