Output details
36 - Communication, Cultural and Media Studies, Library and Information Management
University of Nottingham
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Output 0 of 0 in the submission
Book title
Branding Television
Type
A - Authored book
DOI
-
Publisher of book
Routledge
ISBN of book
9780415548427
Year of publication
2012
URL
-
Number of additional authors
0
Additional information
-
Interdisciplinary
-
Cross-referral requested
-
Research group
None
Proposed double-weighted
Yes
Double-weighted statement
Branding Television (approximately 90,000 words) is the first sustained critical analysis of the adoption of branding by the US and UK television industries. The book offers a model of television branding across three interrelated areas - corporate, channel/service, and programme - and argues that branding has an economic and cultural function in attempting to manage the production and reception of television. Based on five years of archival research and interviews, the book traces the development of branding since the mid-1980s across case studies from commercial, public service, network and cable/satellite television, including NBC, HBO, BBC, Channel 4, UKTV and Sky.
Reserve for a double-weighted output
No
Non-English
No
English abstract
-
