Output details
36 - Communication, Cultural and Media Studies, Library and Information Management
University of Nottingham
Brand Hollywood: selling entertainment in a global media age
Brand Hollywood (approximately 90,000 words) is the first sustained examination of branding as a contemporary film industry practice. The book relied on the extensive gathering of trade articles, archival resources (from repositories in Los Angeles, New York and the UK), and company materials over a five-year period. This included correspondence, interviews and rights dealings with three senior media executives (Allen, Brogliatti, Montan) who were sometimes difficult to access. This considerable body of primary material has served to generate a complex industrial-textual thesis that analyses the practice of branding in relation to a diverse range of companies, texts, properties, and spaces.
