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Alcohol Advertising and Young People's Drinking

This book reviewed and critiqued general statistics about young people and alcohol, the nature of alcohol marketing in different settings, its effects on drinking, and its regulation. Gunter wrote initial drafts of Chapters, 1, 3, 4, 6 and 9. Hansen drafted Chapters 2, 5, 7 and 8. Each author engaged in detailed cross-checking of chapters produced by the other as first drafts. Parts of the text were informed by primary research conducted by both authors and funded by the Alcohol Education and Research Council. They contributed 50% each to that project’s design, analysis specifications, data interpretation and report writing.