Output details
19 - Business and Management Studies
London Business School
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Output 0 of 0 in the submission
Article title
New Perspectives on Customer "Death" Using a Generalization of the Pareto/NBD Model
Type
D - Journal article
Title of journal
Marketing Science
Article number
-
Volume number
30
Issue number
5
First page of article
866
ISSN of journal
1526-548X
Year of publication
2011
URL
-
Number of additional authors
2
Additional information
-
Interdisciplinary
-
Cross-referral requested
-
Research group
E - Marketing
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-