Output details
34 - Art and Design: History, Practice and Theory
University of Northumbria at Newcastle
The Effect of Credibility-Related Design Cues on Responses to a Web-Based Message About the Breast Cancer Risks From Alcohol: Randomized Controlled Trial
Briggs was the Principal Investigator on the project and led a team of researchers at Northumbria and Sheffield Universities. Briggs led on the overall design of the study and had a major role in analysis and writing.
This double-blind reviewed journal paper was a multidisciplinary study, led by Northumbria (Briggs as PI). It examines the effects of design elements on responses to online health advice. It adopts a multi-method approach to evaluate the impact of design elements such as trust marks and sponsorship adverts on user attitudes and behaviour following credible advice about breast cancer and alcohol consumption. This paper follows a series of published studies that were the first to explore credible design and the role of trust-markers for e-health websites funded through ESRC grant RES-341-25-0046.
