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Output details

19 - Business and Management Studies

Output 5 of 23 in the submission

Article title

Considerations on the evolution of political marketing theory

Type

D - Journal article

DOI

Title of journal

Marketing Theory

Article number

Volume number

Issue number

First page of article

149

ISSN of journal

1470-5931

Year of publication

2009

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract