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Six Challenges Facing User-oriented Industrial Design

This journal paper uses the Programme for Advanced Interactive Prototype Research (PAIPR) group’s interactions with industry to examine barriers to the design development of user centred design with a particular emphasis on computer embedded products. The six identified issues were: Cultural Bias; Breaking with convention; Social Context; Ingrained Thinking; Company size and structure and Company politics. Each issue was raised because of direct observations from interactions with the UK’s design industry but was then contextualised in the available academic literature. Its findings are based on direct investigations into the issues through in-depth ethnographic interviews with practicing designers. Its contribution lies in this collection of original but contextualised and cross referenced observations of barriers to progress together with a series of possible solutions to each including best practice case studies. This paper was published in The Design Journal, an international refereed journal covering all aspects of design.