Output details
19 - Business and Management Studies
Aston University
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Output 0 of 0 in the submission
Article title
Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling
Type
D - Journal article
Title of journal
Journal of marketing research
Article number
-
Volume number
47
Issue number
1
First page of article
173
ISSN of journal
0022-2437
Year of publication
2010
Number of additional authors
2
Additional information
-
Interdisciplinary
-
Cross-referral requested
-
Research group
C - Marketing
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-