You are in : Home » Results & submissions » Select UOA » 19 - Business and Management Studies » View submission: Lancaster University » Outputs » Detail

Output details

19 - Business and Management Studies

Output 376 of 461 in the submission

Article title

The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking

Type

D - Journal article

DOI

Title of journal

International Marketing Review

Article number

Volume number

Issue number

First page of article

412

ISSN of journal

0265-1335

Year of publication

2011

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

E - Networks, Knowledge and Strategy

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract