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Output details

19 - Business and Management Studies

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Article title

Can all brands innovate in the same way? A typology of brand position and innovation effort

Type

D - Journal article

DOI

Title of journal

Journal of Product Innovation Management

Article number

Volume number

Issue number

First page of article

ISSN of journal

0737-6782

Year of publication

2010

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract