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Output details

19 - Business and Management Studies

Output 35 of 231 in the submission

Article title

Consequences of customer loyalty to the loyalty program and to the company

Type

D - Journal article

DOI

Title of journal

Journal of the Academy of Marketing Science

Article number

Volume number

Issue number

First page of article

625

ISSN of journal

1552-7824

Year of publication

2012

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

E - Services Marketing

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract