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Output details

11 - Computer Science and Informatics

University of Aberdeen

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Output 21 of 74 in the submission

Article title

Buy Now and Match Later : Impact of Posterior Price Matching on Profit with Strategic Consumers

Type

D - Journal article

DOI

10.1287/msom.1080.0248

Title of journal

Manufacturing and Service Operations Management

Article number

Volume number

Issue number

First page of article

ISSN of journal

1523-4614

Year of publication

2010

URL

Number of additional authors

Additional information

<27>This paper appears in one of the most influential journal in Operations Management and substantially extends the paper that won the prestigious Decision Sciences Best Analytical Award, November 2008 (out of more than 100 contestants). We provide a computational model of posterior price matching, a seller marketing policy. The paper answers the questions of how such a policy will affect consumer buying behaviour, pricing, sellers’ inventory decisions and buyers’ and sellers’ payoffs. The research offers significant managerial insights for service management, specifically with respect to strategic consumer behaviour.

Interdisciplinary

Cross-referral requested

Research group

None

Citation count

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract