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Output details

19 - Business and Management Studies

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Article title

It's a dirichlet world: Modeling individuals' loyalties reveals how brands compete, grow, and decline

Type

D - Journal article

DOI

Title of journal

Journal of Advertising Research

Article number

Volume number

Issue number

First page of article

203

ISSN of journal

0021-8499

Year of publication

2012

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract