Output details
19 - Business and Management Studies
Queen's University Belfast
Article title
A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid
Type
D - Journal article
Title of journal
International Marketing Review
Article number
-
Volume number
30
Issue number
4
First page of article
297
ISSN of journal
0265-1335
Year of publication
2013
URL
-
Number of additional authors
3
Additional information
-
Interdisciplinary
-
Cross-referral requested
-
Research group
None
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-
