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Output details

19 - Business and Management Studies

Output 7 of 65 in the submission

Article title

An exploratory case study analysis of contemporary marketing practices

Type

D - Journal article

DOI

Title of journal

Journal of Strategic Marketing

Article number

Volume number

Issue number

First page of article

169

ISSN of journal

1466-4488

Year of publication

2009

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

5 - Organizational Analysis

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract