Output details
19 - Business and Management Studies
King's College London
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Output 0 of 0 in the submission
Article title
Match game : linking sponsorship congruence with communication outcomes
Type
D - Journal article
Title of journal
JOURNAL OF ADVERTISING RESEARCH
Article number
N/A
Volume number
50
Issue number
2
First page of article
214
ISSN of journal
0021-8499
Year of publication
2010
URL
-
Number of additional authors
2
Additional information
-
Interdisciplinary
-
Cross-referral requested
-
Research group
C - International Business & Comparative Management
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-