Output details
19 - Business and Management Studies
University of the West of England, Bristol
Return to search
Output 0 of 0 in the submission
Article title
Why ‘soft science’ is the key to regaining leadership in marketing knowledge
Type
D - Journal article
Title of journal
European Journal of Marketing
Article number
-
Volume number
42
Issue number
3/4
First page of article
265
ISSN of journal
0309-0566
Year of publication
2008
Number of additional authors
1
Additional information
-
Interdisciplinary
-
Cross-referral requested
-
Research group
None
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-