Output details

19 - Business and Management Studies

Output 33 of 47 in the submission

Article title

Rich descriptions: Evoking informant self-reflexivity in marketing and consumer research

Type

D - Journal article

DOI

Title of journal

Journal of Marketing Management

Article number

Volume number

Issue number

7-8

First page of article

912

ISSN of journal

1472-1376

Year of publication

2012

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

M - Centre for Advances in Marketing

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract