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Output details

36 - Communication, Cultural and Media Studies, Library and Information Management

University of East London

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Output 15 of 65 in the submission

Chapter title

Cross-Media Promotion and Media Synergy: Practices, Problems and Policy Responses

Type

C - Chapter in book

DOI

Publisher of book

Routledge

Book title

The Routledge Companion to Advertising and Promotional Culture

ISBN of book

9780415888011

Year of publication

2013

URL

Number of additional authors

Additional information

The section on News Corporation refers to material from Output 1 and reproduces some data from Output 1 but the research from 2011 on newspaper and television promotion summarised on 90-91 is new as is the research and examination of News Corporation’s bid for BSkyB 92-96 (97-98 are references).

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract