Output details
19 - Business and Management Studies
Coventry University
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Output 0 of 0 in the submission
Article title
Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being
Type
D - Journal article
Title of journal
Journal of Business Research
Article number
-
Volume number
66
Issue number
8
First page of article
1186
ISSN of journal
0148-2963
Year of publication
2012
Number of additional authors
11
Additional information
-
Interdisciplinary
-
Cross-referral requested
-
Research group
None
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-