Output details
35 - Music, Drama, Dance and Performing Arts
Bangor University
Book title
Creativity and Advertising: Affect, Events and Process
Type
A - Authored book
DOI
-
Publisher of book
Routledge
ISBN of book
978-0415519557
Year of publication
2013
URL
-
Number of additional authors
-
Additional information
-
Interdisciplinary
-
Cross-referral requested
36 - Communication, Cultural and Media Studies, Library and Information Management
Research group
None
Proposed double-weighted
Yes
Double-weighted statement
This 80,000-word monograph should be considered for double weighting as a number of complex (yet clearly expressed) theses are generated through broad-ranging and rigorous philosophical discussion of the metaphysics of representation, and both corporeal and incorporeal means of assessing creativity and advertising. This necessitated careful engagement with a wide range of difficult philosophical texts, drawing on McStay’s reading and thinking spanning several decades.
Reserve for a double-weighted output
No
Non-English
No
English abstract
-
