Output details

Crafting the Mainstream - Sustaining Research and Practice Through Wider Production Engagement

The paper focuses on how specific craft skills, aptitudes and values continue to play an important niche role within many contemporary volume production industries. The secondary source research investigates six newly defined generic craft production areas and records their origins, definitions, contemporary status and trajectories. It then explores a unified and technologically driven model of the six in relation to current economic theory. Most notably Porter and Kramer’s influential reconfiguration of the local and the global, which is used uniquely to reposition craft practice in its widest sense, as a contributor to economic sustainability in both developed and emerging countries.