Output details

19 - Business and Management Studies

Output 49 of 131 in the submission

Article title

Field–capital theory and its implications for marketing

Type

D - Journal article

DOI

Title of journal

European Journal of Marketing

Article number

Volume number

Issue number

1/2

First page of article

200

ISSN of journal

0309-0566

Year of publication

2010

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract