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Output details

19 - Business and Management Studies

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Article title

Are consumer and brand personalities the same?

Type

D - Journal article

DOI

Title of journal

Psychology and Marketing

Article number

Volume number

Issue number

First page of article

334

ISSN of journal

0742-6046

Year of publication

2012

URL

Number of additional authors

Additional information

Prof Richard Elliott published this article under his married name Prof Richard Rosenaum-Elliott

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract