Output details

19 - Business and Management Studies

Output 19 of 168 in the submission

Article title

Asian brands and the shaping of a transnational imagined community

Type

D - Journal article

DOI

Title of journal

Journal of Consumer Research

Article number

Volume number

Issue number

First page of article

216

ISSN of journal

0093-5301

Year of publication

2008

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract