Output details

19 - Business and Management Studies

Output 33 of 168 in the submission

Article title

Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films

Type

D - Journal article

DOI

Title of journal

Journal of Marketing Management

Article number

Volume number

Issue number

11-12

First page of article

1057

ISSN of journal

0267-257X

Year of publication

2010

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract