Output details
19 - Business and Management Studies
Staffordshire University
Article title
Can China overcome the difficulties of establishing successful global brands?
Type
D - Journal article
DOI
Title of journal
Strategic Change
Article number
-
Volume number
20
Issue number
7
First page of article
299
ISSN of journal
1086-1718
Year of publication
2011
Number of additional authors
2
Additional information
-
Interdisciplinary
-
Cross-referral requested
-
Research group
None
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-