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Output details

15 - General Engineering

University of Cambridge

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Article title

Communication and marketing of services by religious organizations in India

Type

D - Journal article

DOI

10.1016/j.jbusres.2013.03.012

Title of journal

Journal of Business Research

Article number

n/a

Volume number

n/a

Issue number

First page of article

ISSN of journal

01482963

Year of publication

2013

URL

Number of additional authors

Additional information

Professor Brian Engelland, the Editor of JBR wrote, “[The authors] study the competitive use of personal and non-personal communication channels by five major religious organizations in India. The study presents a fascinating study of the interplay of competitive strategy” (Introduction to the Special Issue on Religion and Humanism).

Interdisciplinary

Cross-referral requested

Research group

None

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract