Output details
15 - General Engineering
University of Cambridge
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Output 0 of 0 in the submission
Article title
Communication and marketing of services by religious organizations in India
Type
D - Journal article
Title of journal
Journal of Business Research
Article number
n/a
Volume number
n/a
Issue number
-
First page of article
-
ISSN of journal
01482963
Year of publication
2013
URL
-
Number of additional authors
2
Additional information
Professor Brian Engelland, the Editor of JBR wrote, “[The authors] study the competitive use of personal and non-personal communication channels by five major religious organizations in India. The study presents a fascinating study of the interplay of competitive strategy” (Introduction to the Special Issue on Religion and Humanism).
Interdisciplinary
-
Cross-referral requested
-
Research group
None
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-