Output details
34 - Art and Design: History, Practice and Theory
University of Reading : B - Typography & Graphic communication
Article title
Back to basics: Otto Neurath and Isotype
Type
D - Journal article
DOI
-
Title of journal
Cambridge Literary Review
Article number
-
Volume number
1
Issue number
3
First page of article
221
ISSN of journal
2042-129X
Year of publication
2010
Number of additional authors
0
Additional information
In the context of this issue of the Cambridge Literary Review on the theme of translation, the parallels and discrepancies between the 'picture language' of Isotype and verbal language are examined. A vehicle for this comparison is the little-known book of 1937, Basic by Isotype, a visual/verbal primer of Basic English visualized with Isotype. C.K. Ogden's stripped-down version of English, Basic, shared aims for international communication with Isotype, and both of them have become reference points in the digital realm. The particular Isotype concept of 'transformation' between verbal and pictorial modes is examined as distinct from translation.
Interdisciplinary
-
Cross-referral requested
-
Research group
None
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-
