Output details
36 - Communication, Cultural and Media Studies, Library and Information Management
University of East London
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Output 0 of 0 in the submission
Chapter title
Cross-Media Promotion and Media Synergy: Practices, Problems and Policy Responses
Type
C - Chapter in book
DOI
-
Publisher of book
Routledge
Book title
The Routledge Companion to Advertising and Promotional Culture
ISBN of book
9780415888011
Year of publication
2013
URL
-
Number of additional authors
-
Additional information
The section on News Corporation refers to material from Output 1 and reproduces some data from Output 1 but the research from 2011 on newspaper and television promotion summarised on 90-91 is new as is the research and examination of News Corporation’s bid for BSkyB 92-96 (97-98 are references).
Interdisciplinary
-
Cross-referral requested
-
Research group
None
Proposed double-weighted
No
Double-weighted statement
-
Reserve for a double-weighted output
No
Non-English
No
English abstract
-