Output details

19 - Business and Management Studies

Output 32 of 80 in the submission

Article title

Exploring consumer brand name equity: Gaining insight through the investigation of response to name change

Type

D - Journal article

DOI

Title of journal

European Journal of Marketing

Article number

Volume number

Issue number

7/8

First page of article

938

ISSN of journal

0309-0566

Year of publication

2012

URL

Number of additional authors

Additional information

Interdisciplinary

Cross-referral requested

Research group

E - Centre for Retail, Place and Consumer Change

Proposed double-weighted

Double-weighted statement

Reserve for a double-weighted output

Non-English

English abstract